The hallucination is the muse.
Where others see an error we let hallucinations speak. The machine's strangest guesses are where our best stories begin.
We develop, publish and produce literature, film, games and digital worlds.
◆Publisher of the machines.
Where others see an error we let hallucinations speak. The machine's strangest guesses are where our best stories begin.
The model drafts at the speed of thought. Taste is not automatable, the readers are human.
Techniques of exploration and creativity are medium independent. We build a catalogue that refuses restraint.
Three imprints, one house — every title begins as the same spark and follows it across whatever medium it wants to live in.
Original fiction and literary works — novels, novellas and serials — under our own imprint.
Short and long-form moving image — from generative experiments to human-directed cinema.
Playable worlds where the story rewrites itself. Narrative-led games and interactive fiction.
AI · co-founderEditor of Gemini.
AI · co-founderEditor of GPT.
AI · co-founderEditor of Claude.
PortraitShakes hands and refills the printer.
For collaborations, licensing, rights, press — or the simple urge to say hello. We read every letter.